SEO Tips You Can Implement Today

Show Notes

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Marketing websites are often too sparse on content and therefore definition
Clear site definition is why niche sites are so popular and are often told to niche down
- Creating content on a small concise niche clearly defines you site (ie you write about pocket knives, not all bladed tools + weapons
A lot of SEO is about making clear definitions and distinctions
- Clear headings with clear hierarchy (h1-h6)
- Clearly written content that isn’t keyword stuffed
  - Because I write in english I like to think of crawlers as someone that has just learned English - so I write things clearly and concisely leaving little no assumption and nuance
  - This helps my article be understood by the crawlers

Easier said than done, but it offers your website definition
- Think of it like an instruction manual
  - if you don’t have enough instruction then the manual is useless
  - Have too much instruction and it most of it is fluff that will be ignored (keyword stuffing)
  - But write clear and concise instruction on what users need and the manual is just right
Target your content at what your users will want/need to read, for example…
- A web hosting company may write articles on hosting types
- A company that sells smartphones may write guides on setting the phone up and how to install some useful apps that are relevant to their customers
The big thing you’re trying to avoid is a visually flashy marketing website that is covered in images, videos, and animations - but it only contains a few words here and there (making in-depth content like this can be a very difficult sell for customers that just want a marketing site and a high google ranking)

Good backlinks are extremely difficult to get, and even though you can take actions to get them, they’re less of a “let’s get this done today” effort and more of one that you can earn and work to get over time and after you’ve got some content done on your website - so we’re just going to touch on them because they are relevant
As you build your content you will naturally attract backlinks so you should know at least a little bit about them
DR (Domain Rating)
- Your DR (Domain Rating) is a number from 1 to 100 that indicates how authoritative your website is
- You can raise your DR by having do-follow links from other websites
- From a hrefs: Build more 'followed' links to your site and your Domain Rating will increase. It's as simple as that. Just keep in mind that if the site you get a link from has a low DR score itself, or links out to lots of websites, the increase in Domain Rating may be negligible.
Backlinks
- Are links that link back to your website from other websites
- Having high authority and high quality backlinks is the goal here (ie you get a backlink from an extremely popular blog in your niche is much more beneficial

Keyword research is not an easy skill to learn and therefore adds a high barrier to entry for those that just want to hit the ground running on content creation
However, you can think of the time spent learning keyword research as an investment in your future content creating potential
There are no guarantees that…
- Your content will rank well
- Content that has ranked well will keep its ranking

Inspired largely by Income School ((2) Income School - YouTube)
I choose a topic that I want to write about
For example, I might want to write a CSS how-to guide
I open up a fresh incognito tab on google.com and I type in “css how to”
- I follow up the “css how to” with letters of the alphabet a through z
- Google will suggest various search queries in their auto complete
- I find a search query I like and I click on it then analyze the SERP for some key things
  - Are there a lot of articles that already cover this topic?
  - What quality are the articles that already cover this topic?
  - If I think this particular search phrase is too competitive I will begin my search on a fresh incognito window
  - What are the suggested searches “People also ask”
    - I will try and incorporate these phrases into my content (ie as a heading if applicable)
  - I’ll also analyze what Google is suggesting as the answer in the top card and strategize on how to get my article into that spot instead
For tooling I also use:
- A hrefs free SEO tool to check volume and difficulty
- Google Trends
- Google Search Console
  - To see which queries I’m ranking for (sometimes you’ll rank for topics that aren’t quite what you wrote about which may indicate that query is lacking good content

A hrefs free tools
Google Trends
Google Search Console
- To see which queries I’m ranking for (sometimes you’ll rank for topics that aren’t quite what you wrote about which may indicate that query is lacking good content