In this episode, Matt and Mike tackle real-world SEO client scenarios and how to solve them. From small business owners struggling to be found online to demanding clients who just want to be “#1 on Google,” we break down the biggest SEO challenges and what it actually takes to improve rankings. We’ll cover: Helping local businesses improve their online visibility, managing client expectations when it comes to SEO, fixing common website and Google My Business mistakes, and the right way to approach SEO for long-term success. If you've ever worked with clients on SEO—or if you're trying to improve your own business’s search rankings—this episode is packed with practical advice you can use.
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This episode is a "blind episode" where a collection of questions and/or scenarios are prepared by Matt in secret and then shown to Mike for the first time during recording to get an on-the-spot reaction.
A client calls your agency and asks for SEO assistance. They have a Facebook page for their small business that mostly serves local customers. They’re receiving complaints from their clients that their business is too difficult to find online when people want to reach out, or navigate to their storefront.
A belligerent client calls your agency and says that he needs to be #1 Google. Upon prying you find out that details about his business are sketchy at best - the client won’t tell you many details, he just wants you to execute his demands - get to the #1 spot on Google. This client has a small budget and refuses to be involved with the process. A summary of this case is “Just make it happen”
A client calls your agency as a call for help. They run a local construction office that sometimes has clients show up in-person to share construction plans and organize large projects. They also field a lot of phone calls from prospective leads, but some customers are complaining that their calls don’t seem to be going through and that it’s likely because they have multiple numbers listed for the same purpose.
They’ve attempted to get their online presence fully set up in the past, which has resulted in:
Upon investigating the website yourself you find:
What would you do to fix this scenario?
Timestamps are machine generated - there may be some errors.
Michael LaRocca
